GMC earlier announced its intention to lure the medium duty truck market to go for gasoline engines instead of diesel units. In this regard, the automaker will be renaming a company website that touts medium-duty gasoline engines as an excellent alternative to diesel engines. However, critics in the industry are saying that the strategy seems so strange.

The change of domain name occurred when GM was battling the notion that it is behind the Toyota Motor Corp. and other auto giants with regards to production of eco vehicles. GM launched the website to pump up sales of its medium-duty gasoline engines, which cost anywhere from $6,000 to $15,000 less than its diesel counterparts.

The website gives reasons why people should shift to gasoline engines. For one, gasoline engines cost less than diesel engines. They are also more universally available, easy to service, have fast cab heater warm-up and a good solution for lower-mileage applications. Gasoline engines are also quiet in operation. The site also provides a calculator that suggests how much a customer could save in purchasing a gas engine over a diesel.

GM is capitalizing on the difference to sell more gasoline engines over diesel for commercial trucks. The website touts gasoline engines used in dump trucks, ambulances, some large trucks, and U-Haul moving vans. It also offers potential customers a coffee mug worth $10 if they ask information about gas engines.

GM is currently working in a partnership with other companies like QUANTUM Technologies, Inc. and General Hydrogen to further its engines, strut mount and other auto parts. Automakers are continuously upgrading their auto parts and accessories. Toyota, the world leader in hybrid manufacture is entertaining more innovations. Auto parts like Volvo and Ford engines are also showing different levels of sophistication. Hence, GM, as the leader in the field must be cautious about the mounting competition.